Russia showcased it’s potential to be an important source market for Sri Lanka, at the Moscow International Travel & Tourism Exhibition (MITT) held in Moscow for the 25th successive year. The Sri Lankan pavilion at the exhibition was organized in collaboration with the Embassy of Sri Lanka in Russia, and the Sri Lanka Tourism Promotion Bureau.
It was open by chief guest, H. A. D. Waruna, Charge d affaires of Sri Lanka Embassy in Moscow, Russia.
The Sri Lankan pavilion was tastefully decorated to attract the Russian travelers, while they also had an opportunity of having a cup of the world famous Ceylon tea. Russia is one of the top export markets for Ceylon tea, which helps to bring revenue to the country.
The visitors were also updated about the destination Sri Lanka, it’s vivid diversity and culture, and a wide range of holiday options and activities to be involved during their stay in the country.
Over the last few years, Sri Lanka has been gaining more popularity with Russian tourists demonstrating interest in the cultural and historic heritage of the island, its unique nature, marvelous cuisine and local attractions and various ranges of leisure activities.
The MITT Exhibition is generally considered to be the Russia’s largest and longest running travel exhibition.
With over 1900 participating companies representing international destinations, it has become the key meeting place for the industry and an opportunity to establish new business contacts and meet new clients.
MITT Russia is held annually, considered to be one of the top five travel exhibitions in the world and is highly valued by the international tourism community. This spectacular event was established in 1994, and has earned its reputation as the place to do business.
With over 1,600 participating companies across the globe, MITT is one of the key meeting places for the industry and an opportunity to catch up with industry colleagues and clients.