Sri Lanka’s inaugural Virtual MICE Expo received an overwhelming response from stakeholders as the value-added event provided a much-needed impetus for MICE tourism, Sri Lanka Tourism said in a media release. The Sri Lanka Convention Bureau (SLCB) organised the event from 1st – 3rd December 2021 in collaboration with the Sri Lanka Association of Professional Conference, Exhibition and Event Organizers (SLAPCEO).
The virtual exhibition showcased over 70 stalls; four business forums for the Meetings/Conference, Exhibitions, Wedding & Incentive organizers; Meet in Sri Lanka video collection; launch of green events initiatives at Water’s Edge; Dilmah virtual tea experience conducted by Dilmah CEO, Dilhan C Fernando; Chef & Restaurateur, Peter Kuruvita; and Dutch Mixologist, Robert Schinkel, and also the Sri Lanka culinary experience by Dr. Pabilis Silva of Mount Lavina Hotel; Virtual Wellness experience by Spa Ceylon and a Master MICE challenge quiz competition. BMICH was the Principal Sponsor of the event along with Waters Edge as Co-Sponsor.
Commenting on the event, Sri Lanka Tourism Chairperson, Kimarli Fernando said: “This is the first time that a MICE related virtual Expo was held with many value-added activities such as business forums, green initiatives, tea experiences, education partnerships, wellness experiences, culinary experiences etc.”
SLAPCEO President, Imran Hassan said, “This event showcased how best the three main pillars of tourism; policymakers, professionals and academics can work together for the betterment of the industry.”
