Sri Lanka Tourism, as another effort of its promotional campaign organized a series of roadshows in China from 17th to 21 st April, in order to encourage more Chinese tourists to visit Sri Lanka as their top travel destination. The 3 roadshows were held in Beijing (17th April), Guangzhou (19th April) & Shanghai (21st April) respectively. Each roadshow attracted a large number of Chinese visitors who were keen to gain some valuable information about the Culture, history and the iconic tourist attractions which makes Sri Lanka a popular travel destination, and of the excellent holiday opportunities it has to offer. The roadshows also created an opportunity for the Sri Lankan travel trade to get connected with the Chinese Travel Trade, and get to know more about their travel needs and requirements regarding the destination, while educating the travel trade and the Chinese Media by highlighting the destination attractions at the country presentation. The Sri Lanka delegation consisted of more than 20 Sri Lankan companies, along with Sri Lanka Tourism officials including, Ms. Padma Siriwardana Managing Director of Sri Lanka Tourism Promotion Bureau (SLTPB) , Mr. Thisum Jayasuriya, Chairman , Sri Lanka Convention Bureau (SLCB ), Mr. Chinthaka Liyanarachchi (Assistant Director of marketing for China-SLTPB ) and Ms. Achini Dandunnage , senior manager ,(SLCB) .
Sri Lanka was further highlighted as a renowned Tourism destination with the publicity it received
Source – http://bizenglish.adaderana.lk/sri-lanka-spreads-positive-vibes-via-three-roadshows-in-china/
Image Source – https://www.ft.lk/Travel-Tourism/accolades-for-sri-lanka-tourism-in-china/27-566749
Featured Image Source – https://www.aviationvoice.lk/sri-lankan-tour-operators-aim-at-chinese-market-in-2023/
