Sri Lanka Tourism leveraged the Arabian Travel Market (ATM) complemented by three road shows, B2B and industry meetings in Dubai last week in a major push in the Middle East market. Sri Lanka Pavillion at ATM 2018 being declared open by Minister of Tourism Development and Christian Religious Affairs, John Amaratunga Sri Lanka was showcased …
Sri Lanka all set to kick off long-overdue campaign
After repeated delays in the past years, Sri Lanka will finally roll out the first phase of a multi-year, US$45 million campaign later this month. Managing director of the state-run Sri Lanka Tourism Promotion Bureau (SLTPB), Sutheash Balasubramaniam, said a US$650,000 campaign will roll out on CNN platforms by end April, while a larger, six-month digital marketing …
Russian visitors impressed with Lanka’s diversity
Russia showcased it’s potential to be an important source market for Sri Lanka, at the Moscow International Travel & Tourism Exhibition (MITT) held in Moscow for the 25th successive year. The Sri Lankan pavilion at the exhibition was organized in collaboration with the Embassy of Sri Lanka in Russia, and the Sri Lanka Tourism Promotion …